Cogenta
Decisions are a company's memory
The platform helps you make decisions today and keeps everything that made them possible, so tomorrow your team doesn't have to start over
- Improve onboarding completion In progress
- Launch a referral program Discussion
- Reduce signup drop-off Backlog
- Improve search Backlog
- Respond to a competitor feature Discussion
- Simplify KYC Backlog
Every one of these initiatives starts with a decision
But a few months later the team remembers what it did.
Not why
Why did the team decide to change onboarding?
Why now?
What data caused it?
What options were discussed?
Open the story- Status
- In progress
- Owner
- PM
- Priority
- High
- Epic
- Signup
Users drop off on the second onboarding step. Need to understand why and simplify the flow.
3 comments · last one 4 months ago
The task was saved
The reasons for the decision — disappeared
- Status
- In progress
- Owner
- PM
Before the task existed, the team had already done the most expensive work
After launch, it stays scattered across different tools.
Why did we decide to remove the second signup step in the first place?
Because users were dropping off.
Do we have data?
There should be.
Where?
Probably faster to look at the new records and research it again.
This is exactly how teams redo the same work —
instead of using a past decision
- Business question
- Context
- Research
- Evidence
- Alternatives
- Recommendation
- Decision
- Outcome
- Lessons
Every important decision deserves its own story
Not a document. Not a note.
The full context of why the team decided exactly that way.
We call it a Decision Case.
Instead of dozens of documents — one story
All the team's work turns into one decision that still makes sense months later
Research doesn't end with a document
The platform turns research into a decision you can defend in front of the team
41% of users drop off on the second signup step.
12 confirmed observations.
3 options considered.
2
Simplify onboarding by merging the first and second steps.
The final decision is always the team's
The platform helps you go from question to a well-founded decision
Most users weren't leaving because of the number of steps, but because of a lack of clear progress.
The most valuable insight comes after launch
The next decision doesn't start from a blank screen
It starts with your team's experience, not a new investigation
- ✓ Improve onboarding completion July 2026
- ✓ Signup UX review May 2026
- ✓ User interviews April 2026
- ✓ Activation funnel analysis February 2026
A roadmap holds tasks
Cogenta holds the logic behind them
- Improve onboarding completion ✓ Decision ✓ Outcome ✓ Lessons
- Improve first-deposit conversion ← builds on 4 past decisions
- Improve search
Just save the story of one decision
Start with the initiative your team is discussing today.
No new processes, migrations, or methodologies.